Terms and conditions of use

Last update:

12/06/2025

At LOVALLY, we believe in genuine, respectful, and safe connections.

By registering on our App and joining our community, you agree to fully comply with this Code of Conduct. Any violation of this Code may result in the suspension or, where applicable, termination of your account, in accordance with our Terms of Use.

Lovally Website

Definitions

Definitions

In these General Terms and Conditions of Use, the following terms are defined as follows:

  • Application: refers to the mobile application "LOVALLY" which can be downloaded free of charge from the Apple App Store, the Google Play Store and the Web App at https://lovally.com on iPhones with IOS version 18 or later or Android Smartphones with version 14 or later.

  • LOVALLY: means the trade name of EV MANAGEMENT ET PARTICIPATIONS, a Belgian limited liability company, registered in the register of legal persons (RPM) of Brabant Wallon under number 0883.749.776, with registered office at BE-1332 Rixensart, rue du Tilleul 68, owner and sole operator of the Application and the "LOVALLY" brand.

  • Member: means any person registered and using the Application.

  • Account: refers to the personal space on the Application accessible by unique identification enabling the Member to use the Services.

Article 1: Purpose and scope

Article 1: Purpose and scope

These GTC define the main rules of use of the Application and establish the rights and obligations that characterize the contractual relationship between LOVALLY and the Members.

  1. Privacy

In the event of contradiction or incompatibility with other additional documents such as the Privacy Policy, the Cookie Usage Charter or the Code of Conduct, the present TOU shall prevail.

  1. Validity of clauses

If one or more clauses of these GCU are deemed invalid or inapplicable by virtue of a law, regulation or court decision, the other clauses of the GCU shall remain in full force and effect.

Article 2: Modification and updating of the GCU

Article 2: Modification and updating of the GCU

LOVALLY reserves the right to modify or update these TOU at any time. Members will be informed of changes and updates by push notification via the Application or by e-mail. Continued use of the Services after modifications and updates shall constitute tacit acceptance by the Member of the modified or updated TOU.

Article 3: Registration (rights and obligations of Members)

Article 3: Registration (rights and obligations of Members)

3.1 Member's right to register

3.1 Member's right to register

When a user fulfills all the conditions required to become a Member, a personal Account is created for him/her on the Application. This account consists of the following elements:

  • A profile sheet ;

  • A mailbox ;

  • A "notifications" option;

  • Access to the Application discovery mode.

Each Member may hold only one Account.

3.2 Member's registration obligations

3.2 Member's registration obligations

In order to register for and use the Application, the Member must be at least 18 years of age and guarantees in this respect that all information provided at the time of registration is accurate, truthful and up-to-date.

Registration can be carried out in the following ways:

  • E-mail address: the Application does not automatically retrieve any information. The Member must therefore enter the necessary information himself/herself, such as first name, gender, date of birth, and any additional information, as well as at least three (3) and at most four (4) personal photographs at the time of registration;

  • Apple or Google Sign-In: the Member is responsible for providing the necessary personal information, i.e. first name, gender, date of birth and any additional information, and must provide at least three (3) and no more than four (4) personal photographs when registering.

At the time of registration on the Application, the new Member's identity and age are double-checked (1) by the production of a valid official identity document (passport, identity card or driving license) and (2) by a photographic proof of the Member (selfie or video) allowing a biometric comparison with the identity document transmitted. These verification operations are carried out by the Stripe Identity platform and lead to Profile Certification.

By registering, the Member accepts these GTUs, the Code of Conduct, the Privacy Policy and the associated Cookie Usage Charter, and undertakes to comply with all the obligations set out in these various documents.

Article 4: Purpose of the Services offered by the Application

Article 4: Purpose of the Services offered by the Application

LOVALLY is an application designed to reconnect people by promoting authentic, face-to-face encounters in an environment of respect, safety and kindness. LOVALLY's mission is to facilitate sincere, quality encounters, supporting human relationships based on closeness and authenticity. To this end, LOVALLY enables members to meet people in their vicinity who might be of interest to them.

The Application automatically suggests profiles to the Member according to his/her location, personal preferences, characteristics and activity within the Application. Members can modify the criteria on which these dating suggestions are based, by adapting their preferences regarding the age, gender and distance of the profiles they wish to meet. The information provided by the Member on his/her profile therefore influences the dating suggestions he/she receives from the Application.

Each Member is free to exchange and establish relationships with other Members, provided that he/she complies with these GTC, the LOVALLY Code of Conduct and the applicable legislation.

The Member is aware and acknowledges that the Services offered by LOVALLY do not in any way constitute marriage counseling or brokerage activities. Their sole purpose is to facilitate real meetings between Members sharing common interests, based on their preferences and location.

Article 5: Chargeable or free nature of the Services offered by the Application

Article 5: Chargeable or free nature of the Services offered by the Application

All Services accessible via the Application are provided free of charge to the Member (excluding connection and telecommunication costs), provided that the Member agrees to abide by these TOU as well as the LOVALLY Code of Conduct.

The only chargeable service offered on the Application is messaging. This involves a cost of 0.99 EUR per conversation, payable solely by the Member initiating the conversation after a Match. Once the conversation has been initiated, the two Members may freely exchange as many Messages as they wish at no additional cost.

Payment is processed and managed directly by the Apple App Store or Google Play Store (In-App Purchase), depending on the device used by the Member initiating the conversation. LOVALLY has no control over the payment process, currency exchange, fund transfers or any fees associated with these transactions. As a result, only the App Store (Apple) and Play Store (Google) platforms are responsible for the terms and conditions of payment, and LOVALLY cannot issue any refunds related to these purchases.

Any request or claim relating to payment must be addressed directly to the platform used, including any right of withdrawal that the Member may wish to exercise.

LOVALLY does not collect or process any banking data. Members' bank details are directly collected and processed by Apple or Google, beyond LOVALLY's control.

Lovally App

Definitions

Definitions

In these General Terms and Conditions of Use, the following terms are defined as follows:

  • Application: refers to the mobile application "LOVALLY" which can be downloaded free of charge from the Apple App Store, the Google Play Store and the Web App at https://lovally.com on iPhones with IOS version 18 or later or Android Smartphones with version 14 or later.

  • LOVALLY: means the trade name of EV MANAGEMENT ET PARTICIPATIONS, a Belgian limited liability company, registered in the register of legal persons (RPM) of Brabant Wallon under number 0883.749.776, with registered office at BE-1332 Rixensart, rue du Tilleul 68, owner and sole operator of the Application and the "LOVALLY" brand.

  • Member: means any person registered and using the Application.

  • Account: refers to the personal space on the Application accessible by unique identification enabling the Member to use the Services.

Article 1: Purpose and scope

Article 1: Purpose and scope

These GTC define the main rules of use of the Application and establish the rights and obligations that characterize the contractual relationship between LOVALLY and the Members.

  1. Privacy

In the event of contradiction or incompatibility with other additional documents such as the Privacy Policy, the Cookie Usage Charter or the Code of Conduct, the present TOU shall prevail.

  1. Validity of clauses

If one or more clauses of these GCU are deemed invalid or inapplicable by virtue of a law, regulation or court decision, the other clauses of the GCU shall remain in full force and effect.

Article 2: Modification and updating of the GCU

Article 2: Modification and updating of the GCU

LOVALLY reserves the right to modify or update these TOU at any time. Members will be informed of changes and updates by push notification via the Application or by e-mail. Continued use of the Services after modifications and updates shall constitute tacit acceptance by the Member of the modified or updated TOU.

Article 3: Registration (rights and obligations of Members)

Article 3: Registration (rights and obligations of Members)

3.1 Member's right to register

3.1 Member's right to register

When a user fulfills all the conditions required to become a Member, a personal Account is created for him/her on the Application. This account consists of the following elements:

  • A profile sheet ;

  • A mailbox ;

  • A "notifications" option;

  • Access to the Application discovery mode.

Each Member may hold only one Account.

3.2 Member's registration obligations

3.2 Member's registration obligations

In order to register for and use the Application, the Member must be at least 18 years of age and guarantees in this respect that all information provided at the time of registration is accurate, truthful and up-to-date.

Registration can be carried out in the following ways:

  • E-mail address: the Application does not automatically retrieve any information. The Member must therefore enter the necessary information himself/herself, such as first name, gender, date of birth, and any additional information, as well as at least three (3) and at most four (4) personal photographs at the time of registration;

  • Apple or Google Sign-In: the Member is responsible for providing the necessary personal information, i.e. first name, gender, date of birth and any additional information, and must provide at least three (3) and no more than four (4) personal photographs when registering.

At the time of registration on the Application, the new Member's identity and age are double-checked (1) by the production of a valid official identity document (passport, identity card or driving license) and (2) by a photographic proof of the Member (selfie or video) allowing a biometric comparison with the identity document transmitted. These verification operations are carried out by the Stripe Identity platform and lead to Profile Certification.

By registering, the Member accepts these GTUs, the Code of Conduct, the Privacy Policy and the associated Cookie Usage Charter, and undertakes to comply with all the obligations set out in these various documents.

Article 4: Purpose of the Services offered by the Application

Article 4: Purpose of the Services offered by the Application

LOVALLY is an application designed to reconnect people by promoting authentic, face-to-face encounters in an environment of respect, safety and kindness. LOVALLY's mission is to facilitate sincere, quality encounters, supporting human relationships based on closeness and authenticity. To this end, LOVALLY enables members to meet people in their vicinity who might be of interest to them.

The Application automatically suggests profiles to the Member according to his/her location, personal preferences, characteristics and activity within the Application. Members can modify the criteria on which these dating suggestions are based, by adapting their preferences regarding the age, gender and distance of the profiles they wish to meet. The information provided by the Member on his/her profile therefore influences the dating suggestions he/she receives from the Application.

Each Member is free to exchange and establish relationships with other Members, provided that he/she complies with these GTC, the LOVALLY Code of Conduct and the applicable legislation.

The Member is aware and acknowledges that the Services offered by LOVALLY do not in any way constitute marriage counseling or brokerage activities. Their sole purpose is to facilitate real meetings between Members sharing common interests, based on their preferences and location.

Article 5: Chargeable or free nature of the Services offered by the Application

Article 5: Chargeable or free nature of the Services offered by the Application

All Services accessible via the Application are provided free of charge to the Member (excluding connection and telecommunication costs), provided that the Member agrees to abide by these TOU as well as the LOVALLY Code of Conduct.

The only chargeable service offered on the Application is messaging. This involves a cost of 0.99 EUR per conversation, payable solely by the Member initiating the conversation after a Match. Once the conversation has been initiated, the two Members may freely exchange as many Messages as they wish at no additional cost.

Payment is processed and managed directly by the Apple App Store or Google Play Store (In-App Purchase), depending on the device used by the Member initiating the conversation. LOVALLY has no control over the payment process, currency exchange, fund transfers or any fees associated with these transactions. As a result, only the App Store (Apple) and Play Store (Google) platforms are responsible for the terms and conditions of payment, and LOVALLY cannot issue any refunds related to these purchases.

Any request or claim relating to payment must be addressed directly to the platform used, including any right of withdrawal that the Member may wish to exercise.

LOVALLY does not collect or process any banking data. Members' bank details are directly collected and processed by Apple or Google, beyond LOVALLY's control.

Article 6: LOVALLY's obligations

Article 6: LOVALLY's obligations

6.1 Account security

6.1 Account security

LOVALLY undertakes to provide the infrastructure and technical means required for the provision of a quality service to Members equipped with an iPhone device running the iOS 18 operating system or later or an Android smartphone using version 14 or later.

However, LOVALLY shall not be liable for malfunctions of the Member's device or for compatibility problems between the Application and the Member's device.

Furthermore, even if all measures are taken to minimize the risk of fraudulent access to the LOVALLY system, the security of the LOVALLY system cannot be absolutely guaranteed.

LOVALLY is not responsible for breakdowns, interruptions or malfunctions of the Services caused by the Member's Internet service provider, nor for any other cause beyond LOVALLY's control that may interrupt or damage the Member's access to the Application and/or the Services.

LOVALLY also draws the member's attention to the exceptional risk of receiving unwanted messages or fraudulent notifications purporting to be from LOVALLY. The Member must be attentive and vigilant in order not to become a victim of fraud and shall immediately notify LOVALLY, if necessary, by sending a letter or an e-mail to the address given in article 12 of these TOU.

6.2 Illegal conduct by

6.2 Illegal conduct by

LOVALLY and its partners cannot be held responsible in any way whatsoever for illegal actions, subject to civil or criminal sanctions, committed by its Members, including but not limited to:

  • All types of fraud and scams;

  • All types of harassment ;

  • Voyeurism and non-consensual distribution of images and recordings of a sexual or child pornographic nature;

  • Youth corruption and prostitution;

  • All types of public indecency;

  • All types of identity theft;

  • Infringement of any intellectual property rights of others;

  • Infringement of personality rights, such as the right to one's image, the right to honor and the right to privacy;

  • All commercial or professional activities.

Such behaviour may also result in the suspension and termination of the Member's Account, accordance with article 11.4 of these GCU.

6.3 Community reporting and moderation system

6.3 Community reporting and moderation system

LOVALLY, as an intermediary service provider, is under no general obligation to monitor the content transmitted or hosted via the Application pursuant to Article 8 of Regulation (EU) 2022/2065 of October 19, 2022 on a single market for digital services ("DSA").

However, in accordance with Article 16 of the DSA, LOVALLY has set up a reporting procedure to enable Members to report illegal content

In this case, LOVALLY will promptly remove the illegal content after verification by our customer service.

When the content published by a Member is the subject of such a report, the Member at the origin of the publication of this content is likely to see his Account suspended and terminated, under the conditions provided for in article 11.4 of these GCU, on the basis of the elements of proof provided by the issuer of the report and this, in order to ensure the removal of the litigious content in accordance with the legal obligations of LOVALLY provided for, in particular, by the DSA.

The Member whose published content is the subject of a report will under no circumstances be informed of the identity of the reporting Member, unless requested by law (court order, requisition from the public prosecutor's office, etc.) or manifest abuse.

In the event of publication of illicit content, the Member concerned or victim of such content is also invited to refer the matter to the competent (legal) authorities.

LOVALLY's reporting procedure does not replace a possible complaint or legal proceeding against the member responsible for the reported content.

Any abuse of the reporting procedure (manifestly unfounded reports made in bad faith) will be considered a violation of these GCU and may in turn lead to the suspension and termination of the Account of the Member who has committed such abuse, in accordance with article 11.4 of the GCU.

In addition to this reporting procedure, the Application also offers Members the possibility of blocking another Member whose behavior does not comply with the rules of mutual respect and propriety, in order to prevent any communication with that Member (mutual inability to access past Likes, Matches and Messages, or to send any in the future). This action is confidential and offers Members the possibility of controlling which Members they wish to maintain contact with.

6.4 Safety rules

6.4 Safety rules

The Member is solely responsible for verifying the identity of persons with whom he/she may communicate or arrange a meeting. LOVALLY shall not be held liable in the event of any incident whatsoever occurring during such a conversation or meeting.

6.5 Group events

6.5 Group events

It is strictly forbidden to plan or organize collective demonstrations on the public highway using the Application. LOVALLY shall not be liable for any disturbance of public order or any other damage resulting from such demonstrations.

Article 7: Member obligations

In order to benefit from the Services, Members must strictly abide by these GTUs and the Code of Conduct, which they acknowledge and undertake to respect when registering on the Application.

Members are also bound by the following obligations:

7.1 Registration obligations

Each Member may have only one Account. Any additional Account will be deleted, in accordance with article 11.4 of the GCU.

To register on the Application and create an Account, the following conditions must be met:

  • Be of legal age under Belgian law (over 18);

  • Provide truthful and sincere information. Members must provide their first name, gender and date of birth as they appear on their official identity documents. This information is subject to double validation by the Stripe Identity platform and leads to Profile Certification. In the event of errors, Members must immediately correct them on their Account. The Member also undertakes to provide a valid e-mail address;

  • Keep your account information up to date;

  • Have read and accepted the LOVALLY Terms and Conditions, Code of Conduct, Privacy Policy and Cookie Usage Policy.

In case of suspicion or report of identity theft or fictitious or erroneous information, LOVALLY will investigate as soon as possible and may correct the information provided without distorting the Member's profile.

During this investigation, LOVALLY may suspend access to the Account and request official identification from the suspected Member.

If the Member does not provide the required proof or in the event of a proven violation of these GTC and/or the Code of Conduct, LOVALLY may terminate the Member's Account according to the conditions set forth in article 11.4 of the GTC.

7.2 Obligations during use of the Application

In addition to the Code of Conduct, Members undertake to respect the following obligations at all times when using the Application:

7.2.1 Strictly personal use

The Application is intended for personal use only. Any use for commercial, promotional, electoral, recruitment or similar purposes is strictly forbidden. The sending of commercial messages (canvassing, newsletters, direct or indirect advertising) via the Application is prohibited.

7.2.2 Accuracy of information

Members undertake to provide truthful, sincere and up-to-date information.
They must publish clear and identifiable profile pictures, allowing unambiguous recognition, excluding any third party or foreign element. LOVALLY also reserves the right to remove any non-compliant content.

7.2.3 Privacy and confidentiality

Members undertake not to publish confidential information concerning third parties.
They undertake not to divulge their connection identifiers and to respect the confidentiality of exchanges with other Members via the Application.

7.2.4 Prohibited content

It is strictly forbidden to publish, transmit or share any content :

  • (Pedo)pornographic or offensive to human dignity;

  • Defamatory, abusive, racist, sexist, homophobic, xenophobic or discriminatory;

  • Harassing;

  • Inciting violence, racial hatred, terrorism or glorifying crimes against humanity;

  • Offensive, explicit, illegal, dangerous or degrading.

7.2.5 Respecting the rights of others

Each Member undertakes to respect the rights other Members and any third party, including, but not limited to, privacy, intellectual property rights and personality rights.

7.2.6 Application behavior

Members must show respect for other Members. Any disturbance of the peace, inappropriate comments or behavior contrary to the rules of mutual respect and decorum is strictly forbidden.

7.2.7 Using the messaging system

Messaging may not be used for gambling purposes, to promote illegal or third-party services, or to bypass security systems. Any abuse or misuse of the messaging system is prohibited.

7.2.8 Application security

Members are prohibited from disrupting the operation of the Services, from altering access or technical integrity. It is forbidden to modify, copy, disassemble or attempt to access LOVALLY source codes or algorithms. The use of robots, automated scripts or any unauthorized tools is prohibited.

7.2.9 Prohibited activities

Members undertake not to use the Application for professional purposes, in particular to offer Escort or similar services. The promotion of competing or third-party services is prohibited.

7.2.10 Sanctions

In the event of a Member's breach of his or her obligations, LOVALLY may suspend and terminate his or her Account, in accordance with article 11.4 of these GTC, and take any other appropriate action.

7.3 Members' liability

Members are solely responsible for their actions and the data they publish and communicate via the Application.

The Member shall indemnify LOVALLY against all claims for damages, interest and costs which may be made against it as a result of the Member's infringement of the law, these GTC or the Code of Conduct

7.4 Photographs

All photographs of a (pedo)pornographic, exhibitionist or indecent nature, and in general contrary to public order, morality and decency, are explicitly prohibited. Publication of such photographs constitutes a serious breach on the part of the Member concerned, which may give rise to suspension and termination of his or her Account under the conditions of article 11.4 of these GCU, without prejudice to other (legal) sanctions and proceedings.

7.5 Physical meetings between Members

If they wish, Members may organize physical meetings with other Members via the Application. However, such meetings are the sole responsibility of the Members concerned.

Members are solely responsible for verifying the identity of persons with whom they intend to meet. LOVALLY does not intervene in any way in the organization, conduct or aftermath of these meetings, which take place outside of LOVALLY's control.

Accordingly, LOVALLY shall not be held liable for any fact, act or incident whatsoever, occurring on the occasion of or following a physical meeting between Members or former Members, including when this meeting was initiated by the use of the Application.

Furthermore, Members are expressly advised not to communicate sensitive personal information (such as telephone number, postal address, surname or any other element not visible on their profile) to other Members with whom they exchange via the Application.

LOVALLY strongly recommends that any physical meeting be organized in a public, frequented and secure place, and that the Member inform a trusted third party of said meeting. The sharing of additional personal information should only take place after a reasonable period of time and within an established framework of trust.

7.6 Account management - Login - Notifications

The Member undertakes to regularly consult the messaging system and the notifications of the Application, through which LOVALLY is likely to transmit to him/her information relating to the Services, including any modification, update or evolution of the said Services.

This information may also be sent by e-mail, to the address provided by the Member at the time of registration.

Access to the Services via the Member's Account is made by means of a strictly confidential login and password, the retention and confidentiality of which are the sole responsibility of the Member.

The Member undertakes to take all necessary measures to prevent any unauthorized access to his/her Account. The Member is entirely responsible for any use that may be made of his/her login and password, including any actions, declarations, communications or operations carried out from his/her Account, whether or not he/she is the author thereof.

In this respect, the Member indemnifies LOVALLY against any claims or actions by third parties in connection with unauthorized or fraudulent use of his/her Account.

7.7 Equipment

All hardware and software required to access the Services, as well as all related costs, in particular connection, telecommunication and Internet access fees, are the exclusive responsibility of the Member.

The Member remains solely responsible for the proper functioning, security and compatibility of his or her equipment with the Application and the Services offered.

Article 8: Communication with Members

The Member may receive push notifications from LOVALLY via the Application in order to be notified of important events relating, in particular, to the Member's Account and/or the Services. The Member may, from his Account, set his preferences for Push notifications.

The Member acknowledges that LOVALLY is free to display advertising and/or promotional messages from advertisers and other partners within the scope of the contractual relationship and via the Application. Such advertising content will be clearly marked as "sponsored" with identification of the advertiser.

Article 9: Protection of personal data

LOVALLY attaches great importance to the privacy and personal data of its Members and therefore undertakes to handle the data of its Members in accordance with its Privacy Policy and its Cookie Usage Policy, which can be consulted by following the links Privacy Policy and Cookie Usage.

Article 10: Intellectual property

10.1 Rights to the "LOVALLY" trademark

The "LOVALLY" trademark is the exclusive property of the company using the eponymous trade name, which holds all rights to it. This trademark has been registered as a word mark in the European Union and internationally.

Any reproduction, use, affixing, deletion or total or partial modification of the "LOVALLY" trademark, by any means whatsoever and on any medium, is strictly forbidden without the prior, express and written authorization of its owner. Such acts may give rise to civil and/or criminal proceedings.

10.2 Copyright

The original content distributed via the Application (software, animations, texts, photos, videos, graphic elements, interface architecture, etc.) is protected by copyright and is the exclusive property of LOVALLY.

Any reproduction, representation, distribution or exploitation, in whole or in part, of these contents, whatever the mode or the support, is prohibited without the prior, express and written agreement of LOVALLY, and is likely to constitute an act of counterfeit sanctioned with the civil and/or penal law.

10.3 License of use

The rights of use granted by LOVALLY to the Member are strictly limited to personal and private use of the Application. Any other form of use of the Application is prohibited without the prior written consent of LOVALLY. The Member is also liable to sanctions if he/she attempts or succeeds in licensing, sublicensing, assigning, transferring, distributing or commercially exploiting the Services or the Application in any way whatsoever without the prior written consent of LOVALLY.

By publishing content (texts, images, videos, etc.) via the Application, the Member grants LOVALLY and its partners a free, non-exclusive, worldwide and perpetual license to use, reproduce, represent, modify and translate this content. This license also includes the Member's personality rights (name, image, voice) for the non-exclusive purpose of promoting communication with other Members. This license also covers the profile recommendation service, including the sending of personalized selections to the Member via the Application.

The Member remains the owner of the content and data he/she provides via the Application, but indemnifies LOVALLY against any claim, action or condemnation, in principal, interest and costs, arising from an infringement of intellectual property rights or personality rights of third parties.

10.4 Counterfeiting, unfair competition and parasitism

Members are strictly forbidden to reproduce, imitate or misappropriate the LOVALLY Application, in whole or in part. Acts of economic parasitism, denigration, illicit imitation or any other form of unfair competition are also prohibited

In the event of a breach of these provisions, LOVALLY reserves the right to take legal action against the offender, in particular to obtain full compensation for the loss suffered.

Article 11: Termination of the contractual relationship

11.1 Account deactivation by the Member

Members may deactivate their Account at any time, free of charge and without any particular formality, directly from the Application, if they no longer wish to appear in it

As of this deactivation, the Member's profile will cease to be visible to other Members, both for past and future interactions

After deactivation of the Account, the Member's data will be stored in accordance with LOVALLY's Privacy Policy and legal obligations.

11.2 Uninstallation of the Application by the Member

The Member may also uninstall the Application from his or her mobile device at any time and without any particular formality.

This operation prevents access to the Application's functionalities, unless reinstalled at a later date. Uninstalling the Application from the device does not automatically delete the Account, so members who wish to stop using the Services permanently are advised to deactivate their Account first.

11.3 Definitive deletion of the Account by the Member

Members are strictly forbidden to reproduce, imitate or misappropriate the LOVALLY Application, in whole or in part. Acts of economic parasitism, denigration, illicit imitation or any other form of unfair competition are also prohibited

In the event of a breach of these provisions, LOVALLY reserves the right to take legal action against the offender, in particular to obtain full compensation for the loss suffered.

  • The profile will immediately become invisible to other Members;

  • The data will be stored in accordance with LOVALLY's Privacy Policy and legal obligations, for a maximum period of one (1) year, after which it will be irreversibly deleted;

  • Any options or services associated with the Account will be permanently lost.

  • The deleted Account cannot be reactivated; a new registration will be required to access the Application and Services again.

11.4 Suspension and termination of the Account by LOVALLY

11.4.1 Account suspension

If a Member breaches these GTC or the Code of Conduct, his or her Account may be suspended at any time and after prior warning for a reasonable period and then terminated by LOVALLY.

Likewise, LOVALLY may suspend a Member's Account for the time necessary for LOVALLY Customer Service to carry out checks following a report in accordance with article 6.3 of the GTC or in the event of an alleged breach of the GTC or the Code of Conduct that can be remedied.

When deciding to suspend an Account, LOVALLY takes into consideration the seriousness and repetition of the alleged breaches by the Member, in particular the repeated publication by the Member of manifestly illicit content, the volume of illicit content published, the repeated submission by the Member of unfounded reports or complaints, or the Member's abusive behavior and fraudulent intent.

The Member whose Account has been suspended is invited to contact LOVALLY's customer service in writing to find out the reasons for the suspension, to make observations or to provide proof that the breaches have been corrected. The member may also use LOVALLY's internal complaint handling system.

11.4.2 Termination of the Account

In the absence of a written reaction from the Member within thirty (30) days of LOVALLY's notification of the decision to suspend the Member's Account, or in the absence of sufficient evidence and/or remedy of the alleged breach by the Member, the Account may be terminated by LOVALLY by operation of law.

The decision to terminate the Account is notified to the Member in writing.

In the event of termination of an Account :

  • The profile will be made invisible on the Application;

  • Paid or promotional items attached to the Account will be lost without compensation;

  • Access to the Application will be denied to the Member concerned for a maximum period of twelve (12) months from the date of notification of termination.

11.5 Deleting inactive Accounts

LOVALLY will delete Accounts that are considered inactive, i.e. :

  • When the Application has not communicated with the servers for a continuous period of twelve (12) months (for example, following the deactivation of geolocation); and

  • The Member has not logged in or performed any action on the Application during the same period.

The Member will receive written notification at least fifteen (15) days before the effective deletion of his/her Account. If the Member expresses his or her wish to keep his or her Account within this period, the deletion will be cancelled and the profile will remain intact.

Upon expiry of the notice period and in the absence of any response from the Member :

  • When the Application has not communicated with the servers for a continuous period of twelve (12) months (for example, following the deactivation of geolocation); and

  • The Member has not logged in or performed any action on the Application during the same period.

Article 12: Contact with LOVALLY

Members can contact LOVALLY by post at BE-1332 Rixensart, rue du Tilleul 68, or by e-mail (info@lovally.com).

Article 13: Confidentiality

The parties are mutually committed to an obligation of confidentiality, implying that priority will be given to confidential negotiation in the event of a dispute.

Article 14: Internal complaints handling system

The Application is considered an "intermediary service" within the meaning of the DSA.

In accordance with article 20 of the DSA, LOVALLY has set up an internal complaints handling system. Its internal regulations are available here [LINK].

This complaint handling system can benefit any Member who has been suspended or terminated as a result of a report, any Member who is not satisfied with the action taken by LOVALLY as a result of a report made by him/her, as well as any other person or entity who has made a report. Any person concerned who wishes to contest the action taken may contact LOVALLY at the following e-mail address: dsa@lovally.com.

The parties concerned may also take their case to an approved alternative dispute resolution organization (https://digital-strategy.ec.europa.eu/fr/policies/dsa-out-court-dispute-settlement) or appeal to the competent court.

Any abuse of the internal complaints handling system (manifestly unfounded and/or abusive complaints) will be considered a breach of these GCU and may result in the suspension and termination of the Account of the Member who has committed such abuse, in accordance with article 11.4 of the GCU.